MILLER LITE NAMED THE OFFICIAL TITLE SPONSOR FOR BELLATOR MMA
Miller Lite has been named the official title sponsor for Bellator MMA events in 2015, marking the first-ever title sponsorship for the emerging MMA brand.
The partnership will debut with Bellator 134: The British Invasion on Friday, February 27 from the Mohegan Sun Arena, in Uncasville, CT.
“We are thrilled to partner with Miller Lite as we embark on our biggest year ever at Bellator,” said Scott Coker, Bellator president. “We share a similar philosophy with Miller Lite where we put quality above all else.”
“We’ve enjoyed being a part of the Bellator family for the past two years and are excited to become the first premier sponsor,” said Adam Dettman, MillerCoors director of sports, entertainment and licensing. “We know MMA resonates with Miller Lite fans and look forward to another great year.”
“Bellator MMA Presented by Miller Lite” will feature many of the most exciting athletes in the world in hard-hitting events from all around the country. The Miller Lite sponsorship will be across all of Spike and Bellator’s platforms and on-site at venues. The partnership includes an on-air branded fight clock graphic, mat signage, custom tune-in spots, and signage at all press conferences. Miller Lite will also support local market activations.
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike TV, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/