Legacy Fighting Championship Inks Deal with
Brazilian TV Channel, Esporte Interativo
Legacy FC will now be broadcasted to an additional 35 million people in Brazil
Legacy Fighting Championship has finalized a deal with Esporte Interativo (EI). The Brazilian TV channel has signed on to broadcast all Legacy FC MMA events in 2015, expanding the MMA promotion’s viewing audience by 35 million people, who currently watch the channel on a monthly basis.
EI launched in 2007 with the live broadcast of a Premier League soccer match and has focused on broadcasting live sporting events to its’ Brazilian audience ever since. EI currently counts with a strong portfolio of MMA, Boxing and Kickboxing events: besides Legacy Fighting Championship, the network also broadcast Bellator, ONE FC, World Series of Fighting, Glory Kickboxing and important local MMA promotions like WOCS, Talent and MMA Superheroes – totaling more than 60 live fighting events per year.
Mick Maynard, President of Legacy FC, shared his thoughts on the new partnership:
“We are extremely excited and proud to be able to grow our brand of MMA and bring it to Brazil, the birthplace of mixed martial arts. We look forward to being shown on Esporte Interativo, the home for MMA in Brazil.”
Felipe Aquilino, Director of Media Rights of EI, added:
“We are proud to announce this partnership with Legacy FC and AXS, enhancing even more our international MMA portfolio. Legacy is currently one of the best international promotions, counting with extremely talented fighters and idols, such as the Brazilian Leo Leite”.
Legacy FC is currently broadcasted live exclusively on AXS TV.
Legacy Fighting Championship is one of the largest Mixed Martial Arts promotion companies in the world. The promotion hosts many of the top-ranked fighters in the sport. Based in Houston, Texas, Legacy FC has eight weight divisions and enforces the Unified Rules of Mixed Martial Arts. The promotion will have produced 11 live events by the end of 2014 and expects to host up to 12 in 2015 across the United States. In 2014, Legacy was recognized for the second year in a row as one of “Houston’s Fast 100” growing businesses by the Houston Business Journal and has a national television deal with AXS TV. For more information on Legacy Fighting Championship, please visit http://legacyfights.tv.
About Esporte Interativo
EI is a Brazilian programming company dedicated to producing and distributing sports content on several platforms. The company distributes its content through free to air, pay tv and also through its TV Everywhere subscription service, EI Plus. EI’s programming currently covers over 105 million people nationwide, over 54% of the Brazilian population. EI’s programming reaches over 35 million unique viewers monthly. EI Group is also the number one sports media group on Facebook, with more than 10 million fans.